We all know that summer is the worst season for movies. It's when the heat melts all of our feeble brains into mush and we're only capable of grunting approval at explosions, special effects, scantily clad women, and the most simplistic plots, while sitting in icily air-conditioned theatres and shoveling $7 bags of popcorn into our face holes. Here's a sampling of films opening in wide release that we have to look forward to, now that summer has officially begun.
In these posters I see a "maneater," a teacher who is bad at her job, a "dirty girl," some arm candy, black maids, almost up a Disney princess' dress, a scooter passenger, and an invitation to ,ahem, a hole. The Debt offers the only poster with not one, but two women showing agency. One Day might be interesting, as we see Anne Hathaway's pleasured expression while kissing a man. The Help could possibly be progressive, since it at least shows the black women in the more active, central position. Maybe.
In these posters I also see a bunch of white dudes who win battles: Harry Potter, Conan, Captain America, and that guy from Transformers. I see male-driven comedies (Horrible Bosses, 30 Minutes or Less, Change Up). I see one "idiot," although it seems "our" in the title might refer to women. I see machines. And those damn dirty apes are back.
As we've pointed out in other Poster Analysis pieces (often in the comments), the way a film is marketed can have very little to do with the actual content of the film. But by choosing to market films in a way that presents women as passive or as objects for male admiration, or that excludes them completely, production companies tend to reveal internal biases and expectations, and who their target audience actually is.
What do you think of this year's crop of summer movie posters? (I am actually happy to see the Transformers babe fully clothed.) Did I leave out any movies on your radar? Finally, what movies do you plan to see in the theatre this summer?