Animated Children’s Films: Is Smurfette Giving it Away? Let Your Kids Decide

My younger daughters are obsessed with their Smurf Village. They build things, create and sustain communities, plant virtual peas that need to be watered. In general, they have an excellent pseudo SIM experience, only with little blue guys. Civilization building is fun for boys and girls. My involvement in Smurfland is limited to checking in now and then to make sure, when my kids are in school, that the plants get watered and don’t die. 
‘Til I heard the question,  “Mom, can I buy Smurfette?”
Of course she wants Smurfette. What girl doesn’t love Smurfette? I loved Smurfette. My sister loved Smurfette. She’s fabulous. She’s fun. She’s blue. Now she’s Katy Perry, for goodness sake.
“What are you buying her for?” I asked. 
Blank looks.  
“What do you mean?”
“Who else can you buy? And what for? ‘Cause your village is filled with hundreds of frantically busy little blue dudes hoeing and hammering?”
I was happy and relieved to hear that other Smurfs were also available for premium purchase: Tailor, Miner, Farmer and a handful of others, almost all eponymously named for their JOBS (a handful for their vices, like Lazy).  
But, the one female Smurf?  
No job. Not even a  personality trait like, Lazy or Vanity (who, by the way is a male, but has a pink mirror, because, please, we all know that vanity is a female trait).
She’s named for her VAGINA. Know any boys or men with the diminuitive “ette” at the end of their names? It’s usually a dead giveaway. 
She does nothing except be female, the token ‘non-male’ – the one who deviates from the norm, which in this case is 50,000 blue boys with floppy white tams who apparently have magical maleparthenogenesis capabilities. Nada but little tail-wagging lusciousness. I know. I know. It’s just a game, a story, right?
And what, exactly, does the Smurf village story teach boys and girls about being Smurfette? It tells them that:
·      Smurfs are boys 
·      She’s defined by her sex, reduced entirely to her femaleness, which is after all simply not-maleness
·      She was created to wreak havoc on the utopian male world (what else is new?)
·      She doesn’t work, have a job, or serve any “real” function
·      She’s super pretty, did I say that?
·      Oh, I almost forgot, Smurfette is expensive, the most expensive one for sale
My kids get to download apps on my Ipad in exchange for cultural deconstruction credits (woo-hoo, party time in our house!). So, before they could sign on to play in Smurfland, they had to tell me what The Smurfette Principle was. They already knew that it was bad enough that there is only one female Smurf, who, by the way, serves two purposes 1) she was created to sow dissention and jealousy among the males and 2) she’s there to show that the little blue men aren’t…shhh…gay. But, actually selling her, for being female. IT SUCKS. I know, blah blah feminist blah. So boring. 
Don’t I know there are really serious things happening? And Nicholas Kristof, thank goodness, writes about them as much as possible. For example, girls being sold into slavery in other parts of the world. 
That’s right. Slavery. And why?
Because they’re perceived as sub-human. They’re commodities. Something you trade, buy and sell.  Sounding familiar?
“Are you serious???” you say. Cute, innocent, wholesome Smurfs, little blue memes of subtle but virulent sexism? No way. This is America. Not only do women have nothing to complain about, but for some people we’re destroying all the men. At the very least, we’re the good guys and gals. The genuinely most fair and equal place in the world…those are the core tenants of American Exceptionalism. We are better than the rest of the world.   
So, no, it’s not just a story. It’s our culture and we get to make it. Then it makes us. That Smurf story is no different from 80% of the hyper-gendered stories we tell our kids. And if you find that hard to believe go visit The Geena Davis Institute Web Site where you will find hard stats.
‘Cause we’re at the stage in this country where the true hard work of equality has to take place. This is the land where culture’s destructive and dangerous messages about gender hierarchies and power are not delivered with blunt force trauma (like stoning a young girl for being raped, which is so obviously wrong), but rather through fun and entertaining games and movies.
Why would I let my children play culture-shaping games involving the commoditization and sale of the only girl in the land without explaining it? It would be like serving them lard for breakfast, lunch and dinner and then pretending not to know why they were having heart attacks at 35.
Anyway, before saying anything to my daughter (in age appropriate ways, for those of you who are praying for my children’s eternal salvation), I let my daughter purchase Smurfette to see what exactly she would do once unleashed onto the Smurf Village. Turns out she sweetly and innocently skips around town blowing heart kisses and distributing power credits to every little blue boy she swings by.
She should be careful. People will talk.
Besides, I’m kinda stuck on the idea that my daughters and I, my mother and sister, my sisters-in-law, my nieces and my female friends are fully human, not deviant from anything. Silly me. I must be a bitter, angry feminist. Oh, I forgot ugly. And old.

Soraya Chemaly writes feminist satire. She is a regular contributor to The Good Men Project and The Huffington Post. She is also the creator of the retired blogs: Poog, a Goop Spoof and The Guide to Manic Moms

  • I’m loving the posts so far.

    Out of curiosity, are you ever going to review “My Little Pony: Friendship is Magic”? Specifically, the show itself and its online fanbase, which is curiously made up of men in their 20s and 30s.

  • Smurfette named for her… sorry, “VAGINA?”

    Nuh uh.

  • Oh, for fuck’s sake.

    Smurfette costs 30 smurfberries.
    Lazy costs 30 smurfberries.
    Painter costs 30 smurfberries.
    Baby costs 30 smurfberries.
    Nat costs 30 smurfberries.
    Tailor costs 30 smurfberries.

    That’s right. She costs the same as almost every other smurf you can get in the store.

    How about you actually play the game before you post this bullshit?

    By the way, Tailor is a tailor. A dressmaker. That’s a girl’s job.

    So is Greedy/Chef/Baker/whatever his name is nowadays.

    And Weepy, Flighty, Scaredy… all female traits.

    So, while Smurfette is a prostitute, she is not the only girl, in spirit.

    Of course she’s pretty.

    When Peyo, the maker of the smurfs, was asked why Smurfette is how she is, he replied: “Come on now, do they expect me to make her a (female) gym teacher?”

    Why do you expect so highly of her? She is, after all, only a woman.

    And so are you.