Toy Story is the fourth film featured in our series of reviews leading up to the 2011 Academy Awards ceremony. Be sure to check out our reviews of Black Swan, Inception, and Winter's Bone.
Third Time Still Not the Charm for Toy Story's Female Characters
This guest post also appears at the Ms. Magazine Blog and Professor, what if ...?
Toy Story 3 opens on a woman-empowerment high, with Mrs. Potato-Head displaying mad train-robbing skills and cowgirl Jessie skillfully steering her faithful horse Bullseye in the ensuing chase. And that’s the end of that: From there on, the film displays the same careless sexism as its predecessors.
Out of seven new toy characters at the daycare where the majority of the narrative takes place, only one is female–the purple octopus whose scant dialogue is voiced by Whoopi Goldberg. Although two of the toys in the framing scenes with Bonnie, the girl who ultimately becomes the toys’ new owner, are female, the ratio is still far worse than the average in children’s media of one-female-to-every-three-males (documented by The Geena Davis Institute on Gender and Media). And these ratios have a real effect: Decades of research shows that kids who grow up watching sexist shows are more likely to internalize stereotypical ideas of what men and women are supposed to be like.
Toy Story’s latest installment revolves around now-17-year-old Andy leaving college. His mom (who has yet to be given a name) insists (in rather nagging fashion) that he store or get rid of all his “junk.” The bag of toys mistakenly ends up in the trash, resulting in the toys landing in a prison-like daycare (way to turn the knife on working parent guilt).
In typical Pixar fashion, male characters dominate the film. Though it ends with young Bonnie as the happy new owner of the toys, making way for more sequels, Woody would have to become Wanda, and Buzz become Betty, in order for the series to break Pixar’s male-only protagonist tradition (think Wall-E, A Bug’s Life, Cars, Monster, Inc, The Incredibles).
Bo Peep is inexplicably missing in this third installment, leaving even fewer female figures. Barbie has a larger role this time around though, as an overly emotional, often crying girlie-girl. She is also a traitor of sorts, breaking away from the gang to go live with Ken in his dream house.
As for Ken, he is depicted as a closeted gay fashionista with a fondness for writing in sparkly purple ink with curly-Q flourishes. Played for adult in-jokes, Ken huffily insists, “I am not a girl toy, I am not!” when an uber-masculine robot toy suggests so during a heated poker match. Pairing homophobia with misogyny, the jokes about Ken suggest that the worst things a boy can be are either a girl or a homosexual.
Barbie ultimately rejects Ken and is instrumental in Woody and company’s escape, but her hyper-feminine presentation, coupled with Ken’s not-yet-out-of-the-toy-cupboard persona, make this yet another family movie that perpetuates damaging gender and sexuality norms.
While the girls in the audience are given the funny and adventurous Jessie, they are also taught women talk too much: Flirty Mrs. Potato-Head, according to new character Lotso, needs her mouth taken off. Another lesson is that when women do say something smart, it’s so rare as to be funny (laughter ensues when Barbie says “authority should derive from the consent of the governed”), and that even when they are smart and adventurous, what they really care about is nabbing themselves a macho toy to love (as when Jessie falls for the Latino version of Buzz–a storyline, that, yes, also plays on the “Latin machismo lover” stereotype).
As for non-heterosexual audience members, they learn that being gay is so funny that the best thing to do is hide one’s sexuality by playing heterosexual, and to laugh along when others mock homosexuality or non-normative masculinity.
Yes, the film is funny and clever. Yes, it is enjoyable and fresh. Yes, it contains the typical blend of witty dialogue as well as a visual feast-for-the-eyes. But, no, Pixar has not left its male-heterocentric scripts behind. Nor has it moved beyond the “everyone is white and middle class” suburban view of the world. Perhaps we should expect no more from Pixar, especially now that Disney, the animated instiller of gender and other norms (a great documentary on this is Mickey Mouse Monopoly), now owns the studio. Sadly, Toy Story 3 indicates that animated films from Pixar will not be giving us a “whole new world,” at least when it comes to gender norms, anytime soon.
Out of seven new toy characters at the daycare where the majority of the narrative takes place, only one is female–the purple octopus whose scant dialogue is voiced by Whoopi Goldberg. Although two of the toys in the framing scenes with Bonnie, the girl who ultimately becomes the toys’ new owner, are female, the ratio is still far worse than the average in children’s media of one-female-to-every-three-males (documented by The Geena Davis Institute on Gender and Media). And these ratios have a real effect: Decades of research shows that kids who grow up watching sexist shows are more likely to internalize stereotypical ideas of what men and women are supposed to be like.
Toy Story’s latest installment revolves around now-17-year-old Andy leaving college. His mom (who has yet to be given a name) insists (in rather nagging fashion) that he store or get rid of all his “junk.” The bag of toys mistakenly ends up in the trash, resulting in the toys landing in a prison-like daycare (way to turn the knife on working parent guilt).
In typical Pixar fashion, male characters dominate the film. Though it ends with young Bonnie as the happy new owner of the toys, making way for more sequels, Woody would have to become Wanda, and Buzz become Betty, in order for the series to break Pixar’s male-only protagonist tradition (think Wall-E, A Bug’s Life, Cars, Monster, Inc, The Incredibles).
Bo Peep is inexplicably missing in this third installment, leaving even fewer female figures. Barbie has a larger role this time around though, as an overly emotional, often crying girlie-girl. She is also a traitor of sorts, breaking away from the gang to go live with Ken in his dream house.
As for Ken, he is depicted as a closeted gay fashionista with a fondness for writing in sparkly purple ink with curly-Q flourishes. Played for adult in-jokes, Ken huffily insists, “I am not a girl toy, I am not!” when an uber-masculine robot toy suggests so during a heated poker match. Pairing homophobia with misogyny, the jokes about Ken suggest that the worst things a boy can be are either a girl or a homosexual.
Barbie ultimately rejects Ken and is instrumental in Woody and company’s escape, but her hyper-feminine presentation, coupled with Ken’s not-yet-out-of-the-toy-cupboard persona, make this yet another family movie that perpetuates damaging gender and sexuality norms.
While the girls in the audience are given the funny and adventurous Jessie, they are also taught women talk too much: Flirty Mrs. Potato-Head, according to new character Lotso, needs her mouth taken off. Another lesson is that when women do say something smart, it’s so rare as to be funny (laughter ensues when Barbie says “authority should derive from the consent of the governed”), and that even when they are smart and adventurous, what they really care about is nabbing themselves a macho toy to love (as when Jessie falls for the Latino version of Buzz–a storyline, that, yes, also plays on the “Latin machismo lover” stereotype).
As for non-heterosexual audience members, they learn that being gay is so funny that the best thing to do is hide one’s sexuality by playing heterosexual, and to laugh along when others mock homosexuality or non-normative masculinity.
Yes, the film is funny and clever. Yes, it is enjoyable and fresh. Yes, it contains the typical blend of witty dialogue as well as a visual feast-for-the-eyes. But, no, Pixar has not left its male-heterocentric scripts behind. Nor has it moved beyond the “everyone is white and middle class” suburban view of the world. Perhaps we should expect no more from Pixar, especially now that Disney, the animated instiller of gender and other norms (a great documentary on this is Mickey Mouse Monopoly), now owns the studio. Sadly, Toy Story 3 indicates that animated films from Pixar will not be giving us a “whole new world,” at least when it comes to gender norms, anytime soon.
[Note: the comments on this post at the Ms. Magazine Blog make a great companion to this review!]
Natalie Wilson, PhD is a literature and women's studies scholar, blogger, and author. She teaches at Cal State San Marcos and specializes in areas of gender studies, feminism, feminist theory, girl studies, militarism, body studies, boy culture and masculinity, contemporary literature, and popular culture. She is author of the blogs Professor, what if ...? and Seduced by Twilight. She is a proud feminist mom of two feminist kids (one daughter, one son) and is an admitted pop-culture junkie. Her favorite food is chocolate. Her other guest posts at Bitch Flicks include Let Me In, Lost, Nurse Jackie, and The United States of Tara.
when thick, black feathers began to sprout from Nina's skin (as the hairs sprouted from Jeff Goldblum's Seth Brundle during his physical transformation into, well, a fly). 
, and the ways in which that solitary person pushes his body to limits most us of (those of us who aren’t professional wrestlers or ballerinas) find absurd and painful to even see. We could extend our conversation indefinitely by bringing in other movies as objects of comparison (
), but I do see some structural similarities between Black Swan and The Wrestler that warrant at least a cursory comparison--and I'm sure others have done this comparative work in reviews around the web.
last summer. I remember leaving the theatre feeling that I'd never seen a film quite like the one I'd just watched. The viewing experience had left me mentally exhausted; more than an hour-and-a-half of tension and suspense made me incapable of arguing exactly why the film was so astounding. After watching it again on DVD, I think I can discuss it with more clarity; however, this remains one you must see for yourself.
