Spice World

When I Say Go We Go: Popular Feminism and ‘Spice World’


Some people see the Spice Girls as champions of female empowerment, and others as mindless actors in a consumerist pantomime of feminism. Like most artifacts of pop culture feminism, the Spice Girls presented an image that was neither perfectly laudable nor perfectly awful and shaming – they gave us a sincere attempt at female empowerment that wasn’t entirely free from the culture they lived in.